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ContinuityInfo - The Business Continuity Gobal Resource
Crisis Communication
Does the survival of company depend on the executive's ability to communicate effectively to the news media during the time of a crisis?
The abillity of executives to communicate drastically effects the survivability of the company. Here are six things that executives should do to ensure the news media receives an effective message:
1. Executive should develop an a communication plan--an essential part of a business continuity plan.
2.
Executives must practice communication.
3. Executives should take media communication training.
4. Executives
should know what not to say.
5. Executives should use the message to limit the impact
rather an increase it.
6. Executives should communicate in a concerned, honest, and respectful manner.
What needs to be part of a crisis communication plan?
1. Authorized communications contact(s).
2. Methods of communication such as telephone, news media, email, etc.
3. The contents of the message. Some parts of the message may be prepared beforehand. For example, messages that articulate the willingness of the the company to communicate in a timely and accurate manner and frequency of the message can be documented prior to a disaster. The message should include the level of damage, any injuries or loss of life, and expected time of recovery.
4. Directions or actions for employees, partners, customers, and the public if necessary.
Who should typically communicate the company's message?
There should be a member from the Crisis Management team who is responsible for executing the crisis communication plan. This person can be a senior executive or a communications representative of the company.
Additional Crisis Communication Plan Development Resources
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